May 23, 2022

Local forward-facing brand for Redding Tourism Marketing Group with the purpose of promoting Redding’s lodging properties is looking for a creative, go-getter to join their team as their Communications/Social Media/Videography. The sole role of the Communication Coordinator is to work directly with the team to develop and deploy comprehensive, dynamic destination marketing campaigns. The Communications Coordinator will serve as the company’s communication leader expected to oversee all written content, social media, public relations, and video creation for the purpose of increasing overnight stays in Redding. This is a full-time, long-term position. 
           
Communications/Social Media/Videography Qualifications:
  • College/University degree in business, marketing, communications, media, journalism, English or equivalent experience 
  • Three years or more of destination marketing (or similar) experience preferred 
  • Must have exceptional customer service
  • The highest level of professionalism and business practices will be required.
  • Three years or more of project management experience 
  • Advanced understanding/experience in social media management across a variety of platforms including but not limited to: Instagram, YouTube, Pinterest, Snapchat, TikTok and Google. 
  • Demonstrated skilled writing and editing creative marketing content 
  • Positive communication and interpersonal skills 
  • Ability to balance and execute multiple complex projects 
  • Aptitude to distill complex information, research and data, resulting in informed decisions and recommendations 
  • Ability to work events in the evenings and occasional weekends to capture content 
  • Work effectively in a fast-paced team environment with constant interruptions
  • Easily transition between the creative side of marketing and the analytical side
  • Valid driver's license, reliable transportation, and proof of auto insurance.
Photography, videography and video editing is highly desired, but not required. 
Core Competencies:
  • Integrity 
  • Accountability 
  • Follow-through 
  • Social Media Management and analytics 
  • Confidence 
  • Creativity 
  • Innovation 
  • Strategic thinking 
  • Ability to work independently 
  • Ability to work within a team  
Communications Coordinator Essential Duties & Responsibilities:
  • Work with the CEO to develop, execute, evaluate, adjust, measure and report on marketing program 
  • Ensure a well-balanced, multi-channel marketing mix 
  • Ensure adherence to brand standards through all channels 
  • Develop campaigns that leverage and balance cutting-edge digital and social media technologies with traditional approaches with the intent to drive website traffic and room nights, especially during the shoulder season 
  • Assist in the design, development, and production of all campaigns
  • Lead in the design, development, and production of all video work, blogs, and landing pages associated with this position’s duties
  • Responsible for all social media channels with a focus on audience growth and engagement, and e-newsletters
  • Analyze customer and competitive data as well as industry research with which to clarify target markets, segment audiences, identify opportunities and potential obstacles.
  • Develop and maintain current media list
  • Develop and maintain current vendor list
  • Track and organize key performance indicators for all campaigns
  • Work with and support the needs of all company departments including but not limited to the development of collateral materials, promotional items and event signage.
  • Manage stakeholder and community email database, and communications as needed.
  • Manage the acquisition of UGC assets, the planning of familiarization tours, media, influencer, and travel writer visits, including subsequent follow-up and contact database management. 
  • Assist with annual reports and publications. 
  • Perform other tasks and projects as needed and as directed by the CEO. 
  • Willingness and ability to travel to represent the company at travel trade shows and/or conferences 
  • Other duties as assigned
Communications/Social Media/Videography Pay & Benefits:
Dependent upon experience $45,000 – $65,000 annually, full-time hourly position. 
 
O2 Employment Services is an Equal Employment Opportunity Employer. Reasonable accommodations may be made to enable individuals with disabilities or sincerely held religious beliefs to perform the essential functions of the position. This job appears on the O2 Staffing job board and Simpson University job board

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