May 24, 2017 |
A company’s corporate culture can help propel it to greater heights of success. Employee turnover will be either high or low depending on the organization’s treatment of its staff. A positive corporate culture engages and motivates employees while boosting a company’s bottom line. Likewise, performance decline is highly likely even if a company succeeds without a positive culture. A company’s culture can also help to create its corporate identity.
The founder and CEO, Tony Hsieh, began by selling anything he could, including earthworms! At a young age, he showed his business mindedness by setting up lemonade stands, garage sales and so forth. His first profitable venture was making custom buttons and engaging in mail order, until he discovered shoe delivery.
Zappos gives employees the freedom to express their individuality yet acting in unison with one another. The company takes customer service seriously and their hiring procedures emphasize on getting motivated employees.
The company struggled with cash flow for years, but their customer service attracted more clients, and revenues improved.
The airline operates almost 4000 daily departures during peak times, and takes the largest share of US domestic passengers.
The airline views its employee engagement as a two-way street, in which employees are offered good pay and benefits. They also receive opportunities for advancement. The culture is collaborative and mission-driven.
South West has become an important model to rival low-cost carriers. Its competitive strategy combines low cost units with optimum aircraft and employee productivity. It has managed to achieve this by minimizing the turnaround time of its aircraft.
Over the years, Twitter has revolutionized the way people express themselves online by capitalizing on the idea of having brevity in expression in social media. Therefore, the 140-character limit became a company identity.
Twitter is held together by teamwork and the need to keep learning. The company creates a motivational and supportive environment for its employees, some of whom become millionaires within a short time.
Learning and improving has led Twitter to reach greater heights. The founding of the Twitter University demonstrates the company’s desire to inculcate and encourage new ideas to propel the company forward.
Chevron has been a giant in the gas, oil and energy industry since the 19th century. Although gas and oil are major targets of hostility from environmental groups and the public, Chevron has continued to thrive.
The company counters negative publicity by offering employees health benefits and safety precautions. It provides fitness and health centers on site. Employees have the option of health-club memberships as well. They are also encouraged to take regular breaks.
Prospects for Chevron are getting better. Its stock is at record highs even as prospects of other players in the industry are dwindling. Chevron’s current liquidity ratio is 1.17, while Exxon Mobil’s is 0.86 and BP’s is 1.16.
Google revolutionized business by increasing marketing opportunities through increased online visibility. It has ventured in other sectors of technology such as mobile and web apps.
Google employees are made to feel at home. Their offices resemble an adult playground where employees can work in a relaxed environment. The company provides numerous benefits such as free food and places where employees can take a break by playing games.
The company has built a main campus that looks more like a resort than a workplace. Creativity is encouraged to flow freely in an uninhibited environment.
An idea born out of the need to bring people closer became a reality for billions worldwide is becoming even more innovative. Facebook now wants to make the Internet free for billions in the developing world.
The company provides its employees plenty of autonomy for solving big problems. Employees are made to feel comfortable with perks that motivate their commitment. All the Facebook stores and shops are free for its employees.
Facebook’s customer base has increased by 18% to 1.25 billion users. Its profits also rose by 177% in 2016.
NetApp has made a mark in the all-flash storage industry. It has continued to advance one of the most popular and highly respected data management systems in the industry.
Netapp has a supportive management that appreciates great ideas and work. Its collaborative culture is cultivated by provision of reasonable hours and training.
Netapp’s future in flash, software-defined storage and hybrid cloud is highly optimistic.
This company provides branded goods packaged for the global market, selling the products through grocery stores, drug store, mass merchandisers and so on.
Procter and Gamble envisions individual, yet collaborative success of its employees. The company provides a positive environment for cooperation and growth by providing intensive training to its employees. The social system culture seeks to harness the insights of its employees to focus on the consumer by providing innovative solutions.
Procter and Gamble has managed to achieve a policy of sustainable organic development. The company has delivered 6% organic sales growth since the year 2000.
Bain has been a consulting partner for many organizations.
Employees are used to working in a fast-paced environment to maintain a winning culture. Training is always going on to maintain the employees’ competitive edge.
The company has seen its customers enjoying 25 times returns on the fees charged, and they have experienced margin improvements within a couple of three years.
BCG is a global business and management-consulting firm.
Diversity is one of BCG’s core founding values. It welcomes opposing viewpoints and incorporates different levels of experience, expertise, and background.
The company has been able to meet complex business challenges of its customers by creating an environment in which new ideas emerge through creative tensions.
Nestle Purina PetCare produces pet foods, litter and treats. Its strong heritage has helped the company to create a competitive edge.
The leadership focuses on winning strategies and an inclusive culture for its workforce. Opportunities for career growth are advanced.
The company has witnessed expansion of its staff, lines and buildings by 33 percent.
SAP is a leading software company and a major vendor of enterprise applications, including ERP.
SAP enjoys a competitive advantage due to its culture of providing employees with a good work-life balance, flexible working hours and minimal pressure.
SAP’s 2016 corporate fact sheet reveals that the company serves 335,000 clients. 80% of these customers are small-and-medium sized businesses
Intuit provides services and software related with tax and accounting.
The company offers great work-life balance to its employees, and its staffers enjoy flexible hours. The company has built a culture of giving value to integrity without compromise. It values diversity and giving back to its employees in terms of privileges.
Intuit’s revenue grew 9% in the first quarter and online subscribers for its QuickBooks product grew 41%.
Docusign provides a digital answer to signing of documents by replacing scanning, faxing and printing with an easier and faster method.
The leadership believes in keeping team morale and engagement high during tough times by providing financial bonuses and flexible work schedules.
Docusign has signed up over 100 million users situated in 188 countries since its launch as a small startup with a few junior managers. Now it has more than 2000 staff members and hundreds of managers globally.
In Conclusion
Investing in company culture will pay for itself in the long run as a positive company culture will attract and retain top talent and help your business grow and succeed as you have planned for.
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