January 15, 2021

Marketing Director Summary

O2 Employment Services, Northern California’s leader in staffing and recruitment, is working with a local Pool Supply Company to find their next MARKETING DIRECTOR. The ideal candidate will ensure that the brand is implemented consistently across all three departments, develop a marketing strategy, and create all marketing content.

 

RESPONSIBILITIES

  • Develop marketing strategy for new and existing products and services.
  • Market research and suggest new products and services based on markets.
  • Work with each department to determine what sales and promotions they want to.
  • Create (or outsource the creation of, if necessary) all marketing and advertising materials, both print and digital.
  • Analyze marketing data to determine trends, allocate marketing budget, and target advertising.
  • Manage Facebook, Twitter, and Instagram.
  • Create or collect photos, posts, and content for all three social platforms and maintain a consistent posting schedule.
  • Track Engagement and Likes.
  • Manage Yelp page, including replying to new reviews (or delegating those replies to the appropriate department/person)
  • Manage Google My Business page
  • Ensure that whoever is working at the reception desk each day is replying to all incoming broadly messages from customers.
  • Stay informed on current and new marketing trends, strategies, and techniques.
  • Rebuild (as necessary) and maintain WordPress-based.
  • Add new photos and keep website looking “fresh” and updated
  • Create and manage online store (or oversee its creation by local web company).
  • Create company reports on marketing strategies and effectiveness.

 

REQUIREMENTS

  • Knowledge of Hotjar, Quantcast, Google Trends, Google Ads, and other Marketing Data Systems.
  • Experience with Mail Chimp, WordPress
  • Understanding of Tracking effectiveness (open rate, click rate, in-store sales, etc.) of email marketing campaigns
  • 1-2 years of experience with SEO
  • Effective communicator
  • Bachelor’s or master’s degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

 

COMPENSATION

$16-17 DOE ; Full time Mon-Fri

Apply Online
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